Download our free white paper to explore healthcare marketing strategies that help you identify ways to market to and engage with today's health consumer.
The highly memorable experiences that retailers have built around consumer preferences have resulted in demanding expectations from patients that their care experiences be similarly customized and memorable.
This is a new frontier that health system leaders have encountered within the past few years, and many hospital executive teams have been caught flatfooted, with a learning gap as to how to best acquire patients in a manner consistent with their expectations and preferences as consumers.
Download this white paper to explore healthcare marketing strategies that allow you to:
- Let the health consumer shape their care experience
- Focus on the "soft" elements of the care experience
- Communicate on an individual level