Looking to explore new healthcare marketing strategies that help you identify ways to market to and engage with today's health consumer?
This white paper is designed to help healthcare marketers build highly memorable experiences around health consumer preferences.
You will walk away with...
Healthcare marketing strategies that give you the ability to allow health consumer shape their care experience, focus on the "soft" elements of the care experience, and communicate on an individual level.
The highly memorable experiences that retailers have built around consumer preferences have resulted in demanding expectations from patients that their care experiences be similarly customized and memorable.
This is a new frontier that health system leaders have encountered within the past few years, and many hospital executive teams have been caught flatfooted, with a learning gap as to how to best acquire patients in a manner consistent with their expectations and preferences as consumers. The answer is to treat patients as a retailer would. Heath systems need to engage with their patients as health consumers.