You probably already know more about variable print direct mail marketing than you might have thought.
This eBook is designed to help marketers discover that building a variable direct mail campaign to work in concert with a digital campaign may be easier and less intimidating than they think.
You will walk away with...
The eBook will show you how direct mail response rates compare to that of digital - and why direct mail and digital marketing campaigns are planned in conjunction with one another.
Direct marketers have incorporated digital platforms in their marketing efforts because of how the platform allows for dynamic content. The dynamic content allows marketers to develop communications and brand awareness in a very effective way because of the level of personalization they can achieve. This enhanced personalization creates relevance and therefore a greater response.
Some marketers feel that variable print can be complicated and difficult, but what most marketers may not realize is that the same technology they are comfortable with leveraging to create a variable digital impression is the same technology used for creating variable digital print (variable direct mail). Building a variable direct mail campaign to work in concert with a digital campaign may be easier and less intimidating that most marketers would think.