Free eBook: 6 Things You Don't Know You Already Know About Variable Print Marketing
Download our free eBook to discover how much more you know more about variable print direct mail marketing than you might have thought.
Direct marketers have incorporated digital platforms in their marketing efforts because of how the platform allows for dynamic content. The dynamic content allows marketers to develop communications and brand awareness in a very effective way because of the level of personalization they can achieve. This enhanced personalization creates relevance and therefore a greater response.
When you download this eBook, you will be able to compare direct mail response rates to that of digital - and see the lift when direct mail marketing campaigns are planned in conjunction with one another.