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Free eBook: Achieving Personalization Through Variable Data Messaging

Download our free eBook to learn how to achieve personalization in your direct mail campaigns using variable data messaging.


The primary focus at every marketing trade show today is on getting more
intimate with customers to provide a great shopping experience and develop
loyal relationships. This strategy is particularly important to companies that do not want to compete on price but rather want to rely on their value proposition to demonstrate, and charge, for added value. The trick is in the data.

Download this eBook to:

  • Learn how variable data messaging achieves better direct mail response rates & increases lifetime value.
  • Explore what 1:1 communication means today.
  • Discover new ways to target your customers.
  • Develop stronger customer acquisition & retention strategies for improved customer loyalty.
  • Find ways to save money by spending less with variable data printing.

Get Your eBook