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Featured Download: Personalization Made Easy

Are you coordinating all of your assets and matching them up with the right customer at the right time?

This eBook makes it easy to understand your customers and deliver them relevant content and offers.

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You will walk away with...

The eBook will leave you with actionable insights on how to use your customer data for effective personalization.

Excerpt:

Data and personalization has to be at the heart of any campaign, whether digital or print. Customers demand relevance and plenty of your competitors are trying to give it to them, but the reality is they are not yet effective at it. Marketers need to know that not all personalization is equal. Recommending someone buy drill bits after buying a drill is not personalization, it’s just a timely suggestion. Recommending a pair of shoes as a sneak preview to a first mover customer because you know it fits within their fashion style is the level of personalization that can separate you from your competition and create the brand loyalty you will need to gain market share.

Incorporating personalization into an omni-channel marketing strategy, at the surface, seems like a daunting task. Senior leaders need to see strong ROIs from your actions and investments. Competitors are constantly evolving and trying to take away your market share. Understanding your customers and delivering relevant content and offers can be your strongest point of differentiation.

 

Download the eBook to keep reading!