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Free eGuide: Direct Mail 101: A Complete Overview of Mail Formats

Interested in learning how to deliver a better personalized direct mail experience to your customers?

This eGuide unfolds the pros, cons, and best uses of several popular mailing formats.

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You will walk away with...

Our goal is to help you determine which direct mail format will work best to achieve your marketing goals.

Excerpt:

A postcard is a card that mails without an envelope or folded element. The United States Postal Service (USPS) has a special First Class Postcard postage rate for postcards that fall within the following criteria:

  • Rectangular
  • At least 3.5" high x 5" long x 0.007" thick
  • No more than 4.25" high x 6" long x 0.016" thick
  • Must be 1 page. Cannot fold to 4.25" x 6"

Postcards that do not fit within this criteria qualify asletters in USPS’s eyes, and letter postage rates apply.

A standard postcard 4.25 x 6″ in dimension may seem small,but it’s the perfect size for a quick message that’s easy to read,and it still stands above a standard #10 envelope.

 

Download the eGuide to keep reading!